SEO Specialist (Middle | Senior)

We are looking for a creative SEO specialist to optimize the content on our website based on analytics and keyword research. The SEO specialist will also be responsible for researching advertising and website layout trends that will generate more page traffic.

Skills required:

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Familiarity with the best tools in the trade

Roles & Responsibilities:

• Develop optimization strategies that increase the company's website search engine results rankings
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
• Work with editorial and marketing teams to drive SEO in content creation and content marketing
• Research and implement search engine optimization recommendations
• Create and execute link building strategy
• Determine measurable goals that demonstrate improvement in marketing efforts
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

Day-to-Day Duties:

• Conduct page optimization for search engine marketing
• Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
• Collaborate with others within the marketing department to manage SEO strategy
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
• Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords