Marketing Lead Generation Specialist (Junior) SALT EDGE S.R.L. (Chisinau)

Why join our team? We offer you:

• Growth opportunities, clear development plan, and an expert mentor to help you get started
• Full training and peer-to-peer feedback every step of the way
• Additional health insurance
• Periodic internal presentations (e.g. technical, business, HR related)
• Possibility of remote work (hybrid)
• Comfortable schedule: you can choose to start at 9:00 or 10:00 (Monday - Friday)
• Catered lunches, tasty days, big selection of beverages & free breakfasts
• Half a day off on your birthday
• Gym compensation program
• Regular team events, corporate traditions (e.g. birthday celebrations, Secret Santa, happy hour and many other

What you’ll do:

• Research target markets and target audience in order to develop a reliable network of valuable outreach contacts
• Gather and maintain the database of potential clients
• Create unique, compelling outbound messages to target audience
• Set up, test, execute and optimise marketing campaigns using email marketing and LinkedIn platforms
• Collaborate with cross-functional teams, including Sales, IT, and Product, to understand business requirements and develop effective lead generation strategies
• Maintain email marketing processes, ensuring they are properly configured, integrated, and optimised for maximum efficiency and effectiveness
• Leverage corresponding tools to determine effectiveness of campaigns across all touchpoints
• Monitor and report on the performance of marketing activities, tracking key metrics and providing insights for optimization
• Stay informed about the latest industry trends and best practices in lead generation and marketing, suggesting innovative ideas to enhance our strategies

What you need:

• Bachelor’s Degree in Marketing, Business, Finance or related field (preferred but not mandatory)
• Work experience in IT. Previous experience in B2B SaaS companies is an added advantage.
• Self-starter with passion for marketing and technology
• Strong analytical and online research skills
• Highly organized and creative with attention to detail
• Result-oriented and a quick learner
• English language at least B2 level (written - advanced work proficiency)